User Experience
User Experience
Hi, I’m Julie, a UX leader , product designer and design thinker, building customer first experiences and leading teams in digital excellence.
About Me
I’ve gained 10 years of cross-functional experience, designing digital products and driving strategic innovation for industry leading companies such as Chewy, Meta, Victoria’s Secret & DKNY.
With my education in Graphic and Motion Design and my extensive background in B2C strategy, my expertise extends beyond designing unique products through a customer lens, delivering visual excellence and driving design at the intersection of usability & innovation.
I passionately lead teams with empathy, fostering a culture of growth and autonomy. Focussing on mentoring designers and building strong foundations to develop their career and become future UX leaders.
When I’m not at work, you can find me rock climbing, mountain biking, kitesurfing or doing solo hikes across National Parks. What can I say, I love a challenge and taking risks.
Latest Work
Latest Work
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Bra Fit Quiz
A unique digital experience bridging the gap between the in-store and online customer need to find a perfect bra fit.
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Pink Nation Game
An engaging native app game built to drive customer engagement and increase in-app conversion.
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Alternative Payments
Streamline the digital shopping experience by adding alternative payment methods and encourage customers to complete their purchase.
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DKNY
Bringing DKNY into the digital age by overhauling their online commerce platform and aligning branding with todays digital customer.